### NATIONAL MUSEUM OF MATHEMATICS TO HOST TASTE OF MATH

### WITH COOKING FOR GEEKS AUTHOR JEFF POTTER AND

### MIT BEHAVIORAL ECONOMIST COCO KRUMME

*Special Event Exploring the Math of Wine, Cheese, and Chocolate*

*to be held Wednesday, June 11, at 7:30 p.m. at MoMath in Manhattan*

**New York, NY (June 9, 2014):** On Wednesday, June 11, the National Museum of Mathematics (MoMath) will host *Taste of Math*, a special event exploring the math of wine, cheese, and chocolate. *Taste of Math* will be led by Jeff Potter, who uses science to describe what happens in the kitchen in his book *Cooking for Geeks*, and MIT behavioral economist Coco Krumme, who uses wine experiments to demonstrate concepts in behavioral economics.

“MoMath is thrilled to host this unique event that not only brings together two of our favorite things, food and math, but also shows people the many surprising and exciting ways math appears in everyday life,” said Glen Whitney, MoMath co-founder and co-executive director. “We created North America’s only math museum in hopes of changing cultural perceptions of mathematics, and events like this certainly help us move toward that goal.”

Throughout the evening, Potter and Krumme will explain how math can help distinguish a cheap wine from an expensive one and how statistics can help one learn a friend’s food preferences or how preferences change over time. Participants will partake in a unique and tasty adventure, examining statistics, probability theory, models, and heuristics with fine wine, cheese, and chocolate. All attendees will have a chance to partake in the sampling as the hosts delve into the science behind the food. SD26 will provide cheese for the evening, while chocolate will be provided by Lindt Chocolate Shop on 5th Avenue at 54th Street.

“Jeff Potter and Coco Krumme are interesting, innovative thinkers, and we are honored to have them join us in revealing some of the fun aspects of mathematics,” said Cindy Lawrence, who joined Whitney in founding the Museum and is now co-executive director. “Math has never been so delicious!”

*Taste of Math* will be held at the National Museum of Mathematics on Wednesday, June 11, from 6:30 – 9 p.m. Tickets are $90 for museum members and $100 for nonmembers. For more information or to register, visit tasteofmath.momath.org or call 212-542-0566.

For a complete list of upcoming events, visit momath.org/about/upcoming-events/.

MoMath is located at 11 E 26th St on the north side of popular Madison Square Park in Manhattan. The Museum is open seven days a week from 10 a.m. – 5 p.m. For more information, visit momath.org.

**About the National Museum of Mathematics**

The National Museum of Mathematics (MoMath) strives to enhance public understanding and perception of mathematics in daily life. The only math museum in North America, MoMath fulfills an incredible demand for hands-on math programming, creating a space where those who are math-challenged – as well as math enthusiasts of all backgrounds and levels of understanding – can revel in their own personal realm of the infinite world of mathematics through more than 30 state-of-the-art interactive exhibits. MoMath has also been awarded the bronze 2013 MUSE Award for Education and Outreach by the American Alliance of Museums.

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**Media Contacts:**

Brittnie Mabry, brittnie@philandcompany.com, 646.490.6446

Amanda Bush, amanda@philandcompany.com, 646.490.6446